Food Advertising

Part of our assignment this week is to observe the effects of food advertising.  How do they make the food desirable?  Who is their target audience?  Is the product associated with a specific issue: weight loss, promise for a better future, good health, a memory, etc.  Is there a link between the advertisement and the magazine? 

This is the ad I chose out of the Food Network magazine: 

Instead of just showing the bowl in the box, they pull you into the ad by placing the product in a kitchen setting, complete with orange juice so the consumer will associate it with a meal at home. The targeting audience is the working consumer based on the Hit Your Mid-Morning Stride Not the Mid-Morning Wall slogan.  They are also targeting health conscience consumers; JIMMY DEAN BOWLS ARE PACKED WITH HEARTY PROTEIN AND PREMIUM INGREDIENTS. Including red potatoes, read eggs and our signature seasoned sausage. 

I would have purchased this product without the advertising I listed above as it is hard for me to find breakfast items with enough protein even though they are not selling it for breakfast.